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| Lead Partner |
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| Region: |
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| Contact Person |
Jean-René MORICE/Alice PLAUD |
| Position within organisation: |
Responsible for monitoring European programmes |
| Telephone number : |
00 33 240 89 89 75 |
| Fax number : |
00 33 240 08 07 10 |
| Email address : |
a.plaud@crtpdl.com |
| Website : |
ww.paysdelaloire.fr |
| Project type : |
Action |
| Partners involved : |
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| Relevant measure(s) : |
4.2. |
| Total eligible cost (€) |
1,000,000 |
| Summary |
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To reinforce the cultural attraction of regions already welcoming tourists in Europe by focusing on their rich heritage in terms of architecture, the natural environment, history and gastronomy and by using existing heritage networks: accommodation in buildings of character, historic roads, parks and gardens, châteaux open to visitors, religious heritage, sites recognised by Unesco, etc. |
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| Objectives |
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To organize the exchange of experience and information: Organization of study visits, tailoring of supply to demand in line with the predetermined target clientele. To ensure the market positioning and the promotion of the European Heritage Regions as destinations for cultural tourists: Search for factors liable to favour the emergence of a common image, enabling the partner regions to distinguish themselves from the competition. To optimise the tools of communication: Creation of an Internet site, organization of press trips, purchase of advertising space in selected media, involvement in general public and professional exhibitions, etc. To contribute to the development of out-of-season tourism, leading to economic benefits throughout the year. |
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| Outcomes |
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1) Promotion of a high-quality form of tourism thanks to a better understanding of the techniques already existing in each region: pooling of know-how, etc. 2) Increase in the economic benefits for the professionals concerned, 3) Development of communication actions confirming the regions as destinations for cultural tourism in Europe. |
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