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March Conference - Presentation - EN

N°72 | Regional master plan for tourism

Overview Summary Objectives Outcomes Partners

Lead Partner Province of North Holland
Contact Person Martin Bekker
Position within organisation:
Telephone number : 00 31 20 527 3725
Fax number :
Email address :
Website :
Project type : Implementation Project
Partners involved :
Relevant measure(s) : 1
Total eligible cost (€) 0
Summary Top
The region of Amsterdam (from the North Sea coast through the ROA to Almere) has a solid and (internationally) acknowledged tourist product. However, one key problem is that the tourism is concentrated in a limited number of places. This threatens to undermine the product, narrow down the support base for tourism, and to create an unequal distribution of potential profits. The aim of the regional master plan is to distribute the tourism more evenly across the region by, amongst others, improving the connections between the existing facilities, adding new facilities and further professionalizing the sector (through partnerships etc.) and its intermediary organisations. With this in mind ROA wants to realize concrete partnership projects for the development of: new tourist amenities (hotel capacity, new tourist facilities/attractions); a link between various existing facilities in order to create a total product such as sailing and cycling routes and thematic products (e.g. ‘the battle against the sea’; ‘relaxation & fun’); partnership agreements between local /regional VVV Tourist Information Offices.
Objectives Top
A better distribution of (international) tourism; A broader tourist product; and Improved regional co-operation to create a varied and strong regional tourist product.
Outcomes Top
The development of new tourist facilities; the development of regional total products for tourists; and regional tourist partnerships.
Partners Top
cities&regions transport&it water&flood risks nature&heritage seas&ports