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N°115 | WestHoek van Zuid-Holland


Overview Summary Objectives Outcomes Partners

Lead Partner T.B.D.
Region:
Contact Person Stiene Pilon
Position within organisation: Project Manager
Telephone number : 00 31 10 489 7109
Fax number : 00 31 10 489 7148
Email address : s.pilon@obr.rotterdam.nl
Website :
Project type : Study/Implementation
Partners involved :
Relevant measure(s) : 1
Total eligible cost (€)
Summary Top
 
Westhoek van Zuid-Holland (‘western corner of Zuid-Holland’) is an integral plan for the area between The Hague, Delft, Rotterdam, the Nieuwe Waterweg and the North Sea coast. The objective of the project is development of tourism and recreation with the aim of broadening the economic base and improving the quality of life in the area. The plan is focused on two sub area's: The coastal zone sub area includes the municipalities of The Hague (Kijkduin), Monster, ’s-Gravenzande and Hoek van Holland (=part of city of Rotterdam). The Waterweg zone sub area includes the municipalities of Schiedam, Vlaardingen, Maassluis and Hoek van Holland. Connecting the coastal zone, the Waterwegzone and the hinterland, both in physical and marketing terms, is part of the vision and the plan.
 
Objectives Top
 
Six strategic key objectives for the ‘Westhoek van Zuid-Holland’ area: More ‘crowd pullers’ like amusement parks, museum etc.; More variety in tourist accommodation More green & recreational parks and area’s; Improving accessibility, recreational routes over land and water; Improving accessibility by cars; Strengthening the overall image of the area. For the realisation of these objectives a programme of short term projects (up to 2005) and long term projects (up to 2010 and thereafter) is set up. The long term focus for the coastal zone is: Positioning the coastal strip as a single coherent tourist and recreational product with a variety of resorts, recreation areas and facilities; Development of (new) seaside resorts; Improving infrastructure: recreational routes and accessibility by cars; and Seaward expansion to strengthen the flood barrier effect (water management), providing space for nature and recreation. The long term focus for the Waterweg zone is: Positioning the Waterweg zone as a single coherent tourist and recreational product with a variety of historical towns along the river; Attractive and lively waterfronts, well connected to the historical city centres; Accessibility over land and via the river; Ferry connections between the two riversides for recreational purposes; and A cluster of crowd pullers along the river, focused on themes like the world port, watermanagement, flori- and agriculture in glasshouses.
 
Outcomes Top
 
For the coastal zone the following concrete project results will be achieved in 20012003: Zoning of the coast - each resort (Hoek van Holland, ‘s Gravenzande, Monster, Kijkduin/The Hague) has its own profile and the facilities will differ at each entrance to the beach; More attractively laid out beach entrances; Draw up and implement a marketing and promotion plan, including the development of a website with tourist consumer information on coastal zone, Waterweg zone and hinterland; and A study on feasibility of transferee along the coast, designed to improve access to the beach resorts. For the Waterweg zone the following concrete results will be achieved in 20012003: Redesign of locations along the waterfront with tourist potential; Redesigning of unattractive locations along the ‘development axes’- the connecting routes between the waterfront and the historic citizenries of Schiedam, Vlaardingen, maassluis and Hoek van Holland; Draw up and implementation of a marketing & promotion plan, including the development of a website with tourist on the coastal zone, Waterweg zone and hinterland.
 
Partners Top
 
 
cities&regions transport&it water&flood risks nature&heritage seas&ports