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March Conference - Presentation - EN

N103 | STrategy and Action for Regional cycle Tourism (START)

Overview Summary Objectives Outcomes Partners

Lead Partner Newcastle City Council
Contact Person Colin Percy
Position within organisation: Senior Policy Officer
Telephone number : 00 44 191 211 5637
Fax number : 00 44 191 211 4998
Email address :
Website :
Project type : Action
Partners involved :
Relevant measure(s) : 1.2.
Total eligible cost (€) 450,000
Summary Top
The project will help develop cross-sector regional cycle tourism partnerships and strategies in each of the partner regions, incorporating existing initiatives where possible. The project will then prepare and implement action programmes based on the strategies, covering (as examples): route creation, upgrading and management; support services (accommodation, food, hire, etc); maps, guides and other publications; marketing and promotion, including use of ICT; partnership management functions, including monitoring.
Objectives Top
The key objectives are to: increase overall visitor numbers to partner regions; achieve a greater proportion of visitors participating in sustainable forms of tourism; create employment, especially in rural areas and in SMEs; support community development through involvement in planning and implementation; improve functional links between 'gateway' cities and the surrounding urban and rural areas; build transnational networks to promote cross border promotion of cycle tourism.
Outcomes Top
The results in each partner region would be: creation of public-private-community partnership, including links to other key policy areas such as health, transport, sport and recreation; preparation of a cycle tourism strategy and its integration into economic, spatial planning and other regional strategies; review and upgrading of existing national and regional cycle routes, to ensure consistency; coordination and support for local cycle route networks, with strong community involvement; creation of a comprehensive support infrastructure (accommodation, food, repairs, bike hire, etc); review and consolidation of maps, guides, etc; creation of website (or integration of cycle related material into existing web sites). The key indicators of success would be greater number of cycle tourists, increased visitor spend and an increase in jobs. There would be some minor investment.
Partners Top
cities&regions transport&it water&flood risks nature&heritage seas&ports