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CRII - Cities Regain Identity and Image
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Description

The unique historical character and identity of many European cities are increasingly threatened by the pressures of standardization (eg. standard design of buildings and urban spaces, building materials). The end objective of this 4 year project led by the city 35 of Hagen (D) together with 7 other medium-sized cities in Belgium, Germany, the Netherlands and the UK, is to enhance their attractiveness by building and improving their image and identity. Transnational working teams (TW [...]
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Website
http://www.crii-online.net/


 CRII - Cities Regain Identity and Image

Lead Partner:
City of Hagen
Rathausstr. 11, 58095 Hagen
UK
Tel +49 2331 207 3972
Fax +49 2331 207 2046

Contact:
Dr. Christian Schmidt
Project Manager
christian.schmidt@stadt-hagen.de

Measure: 1.1

Start date: 2003/05/01
End date: 2007/06/30

ERDF Grant: € 2 115 750
Total eligible cost: € 4.4 M€


Partners involved:

DE - City of Hagen

UK - Leeds City Council

DE - City of Leverkusen

DE - City of Kaiserslautern

UK - Southampton City Council

BE - City of Brugge

UK - Bristol City Council

NL - Erasmus University Rotterdam


Project type: Action


Summary
The unique historical character and identity of many European cities are increasingly threatened by the pressures of standardization (eg. standard design of buildings and urban spaces, building materials). The end objective of this 4 year project led by the city of Hagen (D) together with 7 other medium-sized cities in Belgium, Germany, the Netherlands and the UK, is to enhance their attractiveness by building and improving their image and identity. Transnational working teams (TWT) , each piloted by a different city, will explore 4 key areas that shape a city’s identity. Firstly pilot investments will be made around different types of public spaces to give them more identity using innovative design techniques such as light and sound systems. Another facet of city identity concerns its legibility & accessibility both to outside visitors and its residents. Innovative city information systems and new signage will be tested in various pilot locations. A third TWT will look at ways of raising the city’s profile both to external and internal target groups through marketing techniques and information campaigns. But to what extent do local inhabitants perceive the city’s identity and identify with it? A fourth TWT will be looking at ways of getting both businesses and local communities actively involved in promoting their city’s image. The partnership will produce a handbook of good practice so that project results are transferable to other interested cities.

Objectives
to help increase the attractiveness of European cities by promoting the restoration or further development of their identity, their image and variety.

  1. To strengthen city's attractiveness and image capacity to improve its role as a "soft" economic location factor.
  2. To improve the quality of life for people by providing a better sense of place.
  3. To preserve and restore cultural diversity as an important characteristic of European cities.
  4. To increase public participation, stake-holder and community involvement, participation indicators should be built up based on city districts using the strategic criteria of activation and participation.
  5. To foster City identity and to develop city image by encouraging pro-active leadership in order to communicate and formulate the aims of the developments aspired to.
  6. To improve the quality of life for people in non-material ways.
  7. To preserve or restore the variety as an important characteristic of European cities.
  8. To rediscover public space as a central element of fostering the identity of cities and to develop city image.
  9. To explore city marketing as a means of achieving competitive advantage for the urban region.
  10. To improve the legibility and accessibility within the cities.

Activities

Expected Outcomes

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