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Description
Road congestion in the NWE area affects accessibility, mobility, environmental quality
and economic development. Building new roads is no longer an option. Optimum2 seeks
to better integrate mobility management into spatial planning and promote sustainable
mobility alternatives. Nine partners from the Netherlands and the UK have set their
objectives around five key factors that they consider are insufficiently addressed today’s
policies. Firstly they want to generate solutions that [...] See Full Description
Road congestion in the NWE area affects accessibility, mobility, environmental quality
and economic development. Building new roads is no longer an option. Optimum2 seeks
to better integrate mobility management into spatial planning and promote sustainable
mobility alternatives. Nine partners from the Netherlands and the UK have set their
objectives around five key factors that they consider are insufficiently addressed today’s
policies. Firstly they want to generate solutions that are more user-oriented approach
through closer analysis of user needs and travel patterns. Secondly the partners want to
make sure that mobility management is taken into account at early stages of the
planning process. Thirdly they want to provide better information on sustainable mobility
alternatives through Real-Time passenger information systems. Fourthly they want to
develop new marketing approaches to promote sustainable mobility to the consumer.
The partners’ fifth and last objective is to stimulate sustainable mobility in future
development schemes through a system of rewards and penalties that local authorities
could resort to. Ten pilot projects in metropolitan areas across the UK and the
Netherlands, will implement and test different sustainable mobility schemes around
major public facilities such as hospitals or business parks. A team of ‘flying’ experts on
mobility management will provide their input and enhance the transfer of experience at
transnational level. To ensure a wide dissemination of results to all interested parties in
the NWE region, the partners will put together a manual of guidelines or ‘cookbook’
which will be regularly updated to keep the approach alive. These various actions
represent a total investment of €10.5 million of which 50% is co-funded by the ERDF. See Short Description
Website
www.optimum2.org
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Lead Partner:
Provincie Noord-Holland
P.O. Box 123, Dreef 3, 2000 MD, Haarlem
NL
Tel +31 23 514 5247
Fax +31 23 514 4850
Contact:
Mr. H.C. (Hans) Voerknecht
Project Manager
Voerknechth@noord-holland.nl
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Measure: 2.1
Start date: 2003/01/01
End date: 2008/06/30
ERDF Grant: € 4 898 009
Total eligible cost: € 10,5 M€
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Partners involved:
NL - Provincie Noord-Holland
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UK - Essex County Council
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UK - Lancashire County Council
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UK - London Borough Council of Southwark
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UK - City of Edinburgh Council
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UK - Royal Devon & Exeter Healthcare NHS Trust
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NL - Provincie Gelderland
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NL - Provincie Zuid-Holland
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NL - Novem (The Netherlands Agency for Energy and the Environment)
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Summary
Road congestion in the NWE area affects accessibility, mobility, environmental quality and economic development. Building new roads is no longer an option. Optimum2 seeks to better integrate mobility management into spatial planning and promote sustainable mobility alternatives. Nine partners from the Netherlands and the UK have set their objectives around five key factors that they consider are insufficiently adressed today’s policies. Firstly they want to generate solutions that are more user-oriented approach through closer analysis of user needs and travel patterns. Secondly the partners want to make sure that mobility management is taken into account at early stages of the planning process. Thirdly they want to provide better information on sustainable mobility alternatives through Real-Time passenger information systems. Fourthly they want to develop new marketing approaches to promote sustainable mobility to the consumer. The partners’ fifth and last objective is to stimulate sustainable mobility in future development schemes through a system of rewards and penalties that local authorities could resort to. Ten pilot projects in metropolitan areas across the UK and the Netherlands, will implement and test different sustainable mobility schemes around major public facilities such as hospitals or business parks. A team of ‘flying’experts on Mobility management will provide their input and enhance the transfer of experience at transnational level. To ensure a wide dissemination of results to all interested parties in the NWE region, the partners will put together a manual of guidelines or ‘cookbook’ which will be regularly updated to keep the approach alive. These various actions represent a total investment of € 10.5 Mio of which 50 % is co-funded by the ERDF.
Objectives
OPTIMUM² aims to substantially increase the effects of Mobility Management by focusing upon the five key factors (the OPTIMUM² pillars) that until now have been insufficiently addressed in Mobility Management programmes.
The five key factors or pillars are:
- User-oriented approach;
- Taking on Mobility Management from the start
- Communication and information
- Marketing and promotion;
- Enforcing Mobility Management measures.
Activities
Expected Outcomes
- The production and use of the five-pillar approach as a model for effective Mobility Management approach. This approach can be applied to handle (or at least alleviate) accessibility and mobility problems in urban areas caused by congestion.
- The pilots as ‘live’ examples for the OPTIMUM2-approach
- A ‘Cookbook’, both in printed as in software version, which will detail all methods, tools and results of OPTIMUM2. Its user-friendly structure will guide future users as they compose their own “menu” to suit the needs of their individual, national or regional situation.
- The OPTIMUM2-network organisation, which will continue to keep the OPTIMUM2-approach alive, updated and user-friendly and will also keep transferring the approach to urban areas to attain better mobility and accessibility through Mobility Management. (see Key Action 7).
- Methods and tools for addressing the five-pillar approach that will be transferable and transferred to other NWE-urban areas.
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