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DART - Development of Active Regions and sustainable Tourism
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Description

Low cost airlines have diverted passenger traffic away from major airports into a number of smaller local airports across the NWE region but the spin-offs for the hosting regions have been few and far between. Three of these regions representing airport locations at Glasgow Prestwick (UK), Frankfurt Hahn (D) and Cork (IRL) have teamed up to see how they can jointly tap into existing passenger traffic and stimulate growth through tourist development in their area. But how can these rur [...]
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Website
www.interreg-dart.com



Lead Partner:
South Ayrshire Council
Newton House, 30 Green Street Lane, Ayr KA8 8BH, Ayrshire, UK
UK
Tel 0044 1292 612965
Fax 0044 1292 613062

Contact:
Eddie CLARK
Project Manager
Eddie.Clark@south-ayrshire.gov.uk

Measure: 1.2

Start date:
End date:

ERDF Grant: € 1 352 690
Total eligible cost: € 2,3 M€


Partners involved:

UK - South Ayrshire Council

IRE - East Cork Area Development

IRE - Blackwater Resource Development

DE - Kreisverwaltung Rhein-Hunsruck

DE - Kreisverwaltung Bernkastel-Wittlich

DE - Universität Kaiserslautern, Fachgebiet

DE - Flughafen Frankfurt-Hahn GmbH

DE - Rheinland-Pfalz Tourismus GmbH (RPT)

DE - Hunsrück-Touristik GmbH

DE - Mosellandtouristik GmbH

DE - Naheland-Touristik GmbH

DE - Volkshochschule Hunsrück

DE - Touristikgemeinschaft im Tal der Loreley e.V.

DE - A-la-Region®


Project type: Action


Summary
Low cost airlines have diverted passenger traffic away from major airports into a number of smaller local airports across the NWE region but the spin-offs for the hosting regions have been few and far between. Three of these regions representing airport locations at Glasgow Prestwick (UK), Frankfurt Hahn(D) and Cork (IRL) have teamed up to see how they can jointly tap into existing passenger traffic and stimulate growth through tourist development in their area. But how can these rural regions find market niches that are complementary to high profile metropolitan destinations? The project’s strength lies in its truly transnational approach. Not only will the partnership take shape on paper through joint market studies and targeted strategies but it will also translate itself in a joint marketing pilot actions (regional showcases, roadshows, events...) and in practical initiatives such as encouraging residents of the partner regions to visit other areas in the partnership. The project website will be both a joint marketing platform and a means of strengthening exchanges within the partnership. Joint training initiatives aiming at developing common quality standards and language proficiency will strengthen the cohesion of the partnership. Over the next 4 years € 2.3 Mio will be invested in these various actions. As the project develops, the partners want to involve policy-makers and planners so that the findings are integrated into future policies but also community development companies, economic development and tourism agencies and private businesses so as to stimulate new job opportunities within the partnership areas.

Objectives

  • To improve understanding of changing patterns in travel and tourism and their spatial impact, and develop strategic approaches to maximise the positive impact on the partner regions
  • To create a stronger image and identity for the regions, raising their profile as quality tourism destinations
  • To strengthen the competitive position of the regions, by improving the quality of the tourism product
  • To establish a permanent trans-national network of regions that share a common issue and see value in coming together to develop solutions

Activities

Expected Outcomes
The overall aim of the project is to address structural weaknesses in rural regions of the EU, and develop new strategies and tools to increase their competitiveness. This will allow them to play a fuller role in the future prosperity of NW Europe, and contribute towards a more balance pattern of growth between cities, towns and rural areas.

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