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 Home / About Us / Communication / News / Project launches : ENCOURAGE 
Project launches : ENCOURAGE «  Back

New towns work together on a greener generation of business parks : the launch of ENCOURAGE

This aptly named project focuses on promoting stronger environmental management in business parks across five new towns in North-West Europe, namely Sénart (Lead partner) and Val –Maubuée in France, Stevenage and Torfaen in the UK and Zoetermeer in the Netherlands. The nine-strong partnership includes also the European New Towns Platform (ENTP) from which the project stemmed. It will ensure dissemination of project results to other European new towns. Strong technical expertise will also be provided through TNO, a major research institution in the Netherlands, CEERA a Belgian school of architecture and Polytechnicum, a French research institute.   

Encourage launch 

Encourage launch event on November 27th in Sénart
From left to right : Van Gils, alderman of  Zoetermeer, Jean-Jacques Fournier, president of  Sénart, Gérard Eude , Vice- president in charge of European relations for Val Maubuée,  Reg Smith, Councillor for Stevenage (United Kingdom)

New towns : hotbeds for innovation

The launch was held in the premises of Sénart and was attended by some 100 delegates representing the fifteen project partners. There was also a strong turn-out of both national and regional French press. Encourage launchMr Jean-Marc Fournier, President of Sénart underlined the new town's long standing commitment both towards increasing environmental standards within its business parks and towards cooperation at european level through networks such as the ENTP. Councillor Reg Smith from Stevenage emphasized also the vital necessity for new towns to anticipate and innovate if they want to attract new businesses and maintain jobs for their inhabitants.  Today the business parks of these five new towns put together amount to 1700 businesses and 35000 employees.  Delegates and journalists were given a first flavour of what the partnership is striving to achieve during a field visit of some of the 17 business parks created by Sénart where several firms comply with the ISO 14 000 Quality standard . “Businesses are very willing to take on this type of environmental charter providing initial investments are shared” comments Fréderique Vinay, the project coordinator.

Involving businesses in sustainable actions

The project will promote innovative environmental management practices through public/private partnerships between local authorities and firms located in new town business parks, and address cross-disciplinary themes in project management, awareness-raising and land-use development in business parks. parc d'activités One key aim is to involve staff and employees on the sites to take on sustainable actions ranging from waste recycling to waste water treatment, renewable energies and demonstrate that these actions can be transferred and demultiplied. The partnership will invest €9.4 M in total of which 53% is funded by the NWE Programme. The impact of all these actions will be measured against a common set of indicators which TNO will develop with the partners, such as reducing CO2 emissions.

For more information, consult the project website

Interested in the subject of launches?
Read about other launches, such as PROGRESSWIHCC, FINESSE, or ERIH II.

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